Participation in Superbrands is by invitation only, and offered to the most outstanding brands in their field. Attaining ‘Superbrands Status’ strengthens a brands position, adds prestige and reassures consumers and suppliers that they are buying the best brand in its category.

WHAT IS A SUPERBRAND?

“A Superbrand offers consumers significant emotional and/or physical advantages over it’s competitors which (consciously or sub-consciously) consumers want, recognise, and are willing to pay a premium for.”

Years Established
Countries
Books Published
YouTube Subscribers
Superbrands Clients
SBTV Video Views

Superbrands Magyarországról

 

OUR PUBLICATIONS

Superbrands publications can be read online in an eBook. Click on a book cover or select a country or territory from the drop-down menu.

EVENTS

To celebrate the launch of new Superbrands publications, and to pay tribute to the strongest and most valuable brands in the market, Superbrands holds spectacular Awards Events around the world.

Awards are given to the most successful brands in the market. The Awards are presented to senior executives from the winning brands, including CEO’s, Managing Directors, Marketing Directors and other top marketing and PR executives.

Az 1995 óta működő, a legkiválóbb fogyasztói márkákat díjazó Superbrands Program és a legeredményesebb üzleti márkákat díjazó Business Superbrands Program a világ több mint 90 országában van jelen. A kiválasztás folyamata minden országban azonos elveket követ: a díjazási folyamatban való részvétel a márkák számára ingyenes, a díjazottakat többlépcsős kutatási folyamat során emelik ki. A kutatók több szempont alapján szűrik a márkákat, majd a végső értékelést a független szakértőkből álló bizottság hozza meg. A díjazott márkákat a Superbrands Magyarország értesíti.

A Superbrands díjazási rendszer szabályzata ITT, Business Superbrands díjazási rendszer szabályzata pedig ITT olvasható.

Superbrands TV creates high quality video presentations for our Superbrands members. Brands can use this presentation to promote their brand stories and successes to their clients, investors, shareholders, staff, customers and brand supply chains. Many brands use this footage on Social Media outlets such as Facebook, Google, Instagram, LinkedIn, YouTube and Company Websites.

Each SBTV brand video runs for between 3 and 5 minutes, and we also provide members a 30 second shortened version for easy internal use, and for social media platforms.

BRANDS FEATURED IN OUR PUBLICATIONS

OUR PARTNERS

CEO INTERVIEWS

Watch and listen to conversations with the Chief Executive Officers of many of our country’s most successful brands.

Click here to view Superbrands CEO Interviews